A Year Of Growth and Challenges
As I sit down to reflect on 2024, I’m reminded of just how much can change in a year. It’s been a year of growth, challenges, and hard-earned lessons—a year that tested our adaptability and reaffirmed the values at the core of Tomco Capital.
This letter marks the continuation of a tradition I started with the very first Annual Letter two years ago. It’s a time to look back at what we’ve achieved, acknowledge where we fell short, and share the path forward for the businesses under the Tomco Capital umbrella. It’s also a chance to thank the incredible people—our team members, customers, and partners—who make this journey worthwhile.
2024 has been defined by innovation and resilience. Across the portfolio, we’ve launched new products, refined our offerings, and pushed the boundaries of what our businesses can achieve. Of course, it hasn’t been without its challenges—some setbacks forced us to rethink strategies and adjust to an ever-evolving landscape. But through it all, we’ve stayed true to our mission: building sustainable, meaningful businesses that create value for everyone involved.
As you read this year’s letter, you’ll find stories of success, lessons from failure, and an ambitious vision for what’s next. Thank you for your continued trust and support as we look ahead to another year of growth and opportunity.
Reflections on 2024
2024 was a year of both progress and recalibration. It’s easy to focus on the wins—and there were many—but equally important are the challenges we faced and the lessons we learned along the way.
One of our proudest achievements this year was the continued success of ERPlingo, which remains the cornerstone of our portfolio. We added the Chat with PDF tool, enabling users to analyze and interact with large PDF documents in seconds, further enhancing its utility. ERPlingo’s progress is a testament to what’s possible when we combine innovative technology with a relentless focus on user needs. And as we gear up to launch ERPlingo v2 in early 2025, I’m more optimistic than ever about its future.
This year also saw the successful launch of Medicus Training, our venture into the medical compliance training space. We went live with a fully accredited Basic Life Support (BLS) course, and the initial response has been incredibly encouraging. Seeing users sign up within weeks of launch was a gratifying validation of the team’s hard work.
Another exciting milestone was the birth of GiggleBook.media, which started as a lighthearted idea and quickly turned into a legitimate business. We launched our first 50 humorous notebooks, and the feedback has been overwhelmingly positive. It’s a reminder that sometimes, the best ideas come from simply having fun with what we do.
But it wasn’t all smooth sailing. Tomco.io, our AI-powered lead generation tool, faced a major setback when LinkedIn discontinued API access early in the year. Without that critical functionality, the business ground to a halt, forcing us to pause and rethink its direction. It’s a tough pill to swallow, especially since we had high hopes for its growth, but it’s also a reminder that adaptability is non-negotiable in this line of work.
Another challenge this year was the relentless pace of AI innovation. While it’s exciting to work on the cutting edge, the constant updates and releases made it difficult to maintain stability in our platforms. It felt like we were always chasing the next breakthrough, only to have to rework what we had just built. That said, we’ve learned to embrace this dynamic environment, retooling our architecture to better handle future innovations.
Portfolio Updates
Portfolio Updates
2024 was a pivotal year for our portfolio, with progress and milestones across all our businesses. While challenges emerged, they were met with innovation and determination, strengthening the foundation for what’s to come.
ERPlingo
ERPlingo continues to shine as the flagship of our portfolio. This year, we introduced the Chat with PDF tool, allowing users to analyze and interact with large PDF documents—a feature that has been warmly received by our growing user base. As we head into 2025, anticipation is building for the release of ERPlingo v2, which will include:
- SAP Support Apps for faster, more precise problem resolution.
- Advanced analytics to help users better understand their SAP environment.
- Predictive AI to proactively address user needs before they become issues.
Medicus Training
Summer 2024 marked the successful launch of Medicus Training, our medical compliance training business. The rollout of our fully accredited Basic Life Support (BLS) course was met with enthusiasm, with user sign-ups beginning just weeks after launch. As we look to 2025, we plan to expand Medicus Training’s offerings with additional certifications, building on its early momentum and establishing it as a trusted resource in the healthcare compliance space.
GiggleBook.media
What began as a playful idea after a few too many drinks has turned into a delightful addition to our portfolio. GiggleBook.media launched its first 50 humorous notebooks this year, finding a niche audience that appreciates its quirky and creative approach. For 2025, we plan to expand the product line to include funny journals and day planners, further growing its presence in the niche publishing market.
Tomco.AI
While facing stiff competition, Tomco.AI achieved a major milestone in 2024 by upgrading 200+ AI templates with super-prompts, significantly improving their effectiveness and outputs. These enhancements have helped us differentiate Tomco.AI in the crowded AI tools market. In 2025, we plan to build on these improvements, integrating advanced analytics and exploring new ways to add value for our users.
DailyGratitude.io
Though DailyGratitude.io remained dormant in 2024, big plans are in the works for a 2025 relaunch. The revamped platform will feature:
- AI-powered sentiment analysis to provide users with insights into their journaling patterns.
- Predictive journaling prompts to inspire meaningful reflections.
- Tools for visualizing personal growth, making DailyGratitude.io a comprehensive tool for self-improvement.
ViralFollowers.com
ViralFollowers.com made waves this year with the launch of its Hashtag Analyzer tool, which quickly became a favorite among users. This free tool helps individuals and businesses analyze hashtags in their market segments, driving better social media engagement. ViralFollowers.com has firmly established itself as a valuable resource for those looking to optimize their social media strategies.
Strategic Focus for 2025
Strategic Focus for 2025
As we move into 2025, our focus is clear: doubling down on what works, improving where we see potential, and innovating to stay ahead. Each of our businesses has a defined path forward, with ambitious goals and plans to achieve them.
ERPlingo
ERPlingo is poised for a transformative year with the release of ERPlingo v2 in January 2025. This update will introduce:
- SAP Support Apps designed to provide faster and more accurate solutions to SAP issues.
- Advanced analytics that will empower users with actionable insights into their SAP environments.
- Predictive AI workflows that anticipate user needs and proactively offer solutions.
These features will cement ERPlingo’s position as the leading AI-powered SAP support solution, driving increased user engagement and setting a high bar for innovation in the SAP ecosystem. Our goal is ambitious: to double both the user base and revenue by year-end.
Medicus Training
Building on its strong start, Medicus Training will focus on expanding its course offerings in 2025. In addition to the Basic Life Support (BLS) course, we plan to launch new certifications that address broader compliance needs in the healthcare industry. We’re also exploring partnerships with healthcare organizations to further enhance Medicus Training’s reach and credibility.
GiggleBook.media
The success of our first 50 notebooks has set the stage for exciting growth in 2025. GiggleBook.media will expand its product line to include:
- Funny journals designed to bring a smile to everyday note-taking.
- Day planners with a humorous twist, perfect for those who like their organization served with a side of fun.
We’ll also explore creative marketing campaigns to grow our audience and establish GiggleBook.media as a go-to brand for quirky and unique publishing products.
Tomco.AI
After a year of significant improvements, Tomco.AI will focus on enhancing its position in the market by:
- Building on the 200+ upgraded templates with advanced super-prompts.
- Integrating analytics tools to give users deeper insights into their content performance.
- Exploring synergies with other businesses, such as ViralFollowers.com, to offer even more targeted tools for social media and marketing.
DailyGratitude.io
2025 will mark the relaunch of DailyGratitude.io as a comprehensive journaling app with:
- AI-powered sentiment analysis to help users reflect on their emotional trends.
- Predictive prompts to inspire deeper, more meaningful journaling.
- Tools for visualizing growth over time, making the app a valuable companion for self-improvement.
Cross-Portfolio Collaboration
Collaboration will remain a key focus in 2025, ensuring that our businesses work together to amplify each other’s strengths:
- ViralFollowers.com: Provide social media services to promote ERPlingo, Medicus Training, and GiggleBook.media, helping them reach wider audiences.
- GiggleBook.media: Partner with DailyGratitude.io to create gratitude-themed journals, bridging digital and physical tools to enhance user engagement.
Personal Reflections
Personal Reflections
This year, I’ve found myself reflecting not just on the growth of our businesses, but on personal growth as well. 2024 marked a significant milestone for me in prioritizing my health and work-life balance. After years of focusing on everything except myself, I made the decision to commit to improving my well-being—and it paid off. I’m happy to report that I’ve lost 35 pounds and am back to my high school weight. As an added bonus, I can finally fit into clothes I haven’t worn in decades!
Moving to London in late 2023 was a big change, but it has turned into one of the most exciting chapters of my life. London’s vibrant energy and proximity to Europe opened up endless opportunities for exploration, and we made the most of it—taking 17 trips across the continent this year. From the bustling streets of Paris to the serene landscapes of Switzerland, these adventures served as a reminder of why we chose this path: to live fully, not just work endlessly.
This new perspective has influenced how I approach leadership. I’ve always believed in building businesses that people enjoy working for, but this year reinforced just how important it is to create space for life outside of work. That philosophy is reflected in every decision we make at Tomco Capital, from the flexibility we offer our team to the type of businesses we choose to build. It’s a lesson I’ll carry forward into 2025 and beyond.
As I reflect on the year, I feel immense gratitude—not just for the successes we’ve achieved, but for the people who make it all possible. Our team, partners, and customers continue to inspire me with their trust and collaboration. It’s a privilege to do what we do, and I’m excited to see where the next year takes us.
In Closing
In Closing
As we close the chapter on 2024 and look ahead to 2025, I’m filled with both gratitude and excitement. Gratitude for the incredible people who have supported us—our dedicated team, our customers, and our partners. Your belief in what we’re building has been the driving force behind everything we do. And excitement for what lies ahead as we continue to push boundaries, embrace innovation, and strengthen our portfolio of businesses.
2024 was not without its challenges, but it was also a year that showed us the power of adaptability, resilience, and creativity. We launched new ventures, refined existing ones, and learned lessons that have prepared us for the road ahead. Each business—whether it’s ERPlingo, Medicus Training, GiggleBook.media, or any of the others—has a clear path forward and a renewed sense of purpose.
As we step into 2025, our focus remains on building sustainable, impactful businesses that create value for everyone involved. From the launch of ERPlingo v2 to the relaunch of DailyGratitude.io, and the continued growth of Medicus Training and GiggleBook.media, the year ahead promises to be one of our most ambitious yet.
To our team, thank you for your dedication, creativity, and resilience. To our customers, thank you for your trust and partnership. And to everyone who has supported us along the way, thank you for being part of this journey. Together, we’re building something extraordinary, and I can’t wait to see what we accomplish in 2025.
Here’s to another year of growth, opportunity, and success.
Warm regards,
Thomas Michael
CEO, Tomco Capital